Weight Watchers campaign

Teaming up with our agency friends at Pound & Grain, we created a year long, multi-campaign series of videos, photography and animation as Weight Watchers Canada moved to a completely digital campaign. We set out to make a campaign content featuring real Weight Watchers members and share their stories of how the Weight Watchers program helped them find a healthy lifestyle, self-confidence and an exciting new outlook on life.

Our work caught the attention of Strategy and The Drum magazines speaking to Weight Watchers and their bold move to go for a completely digital ad campaign.

DAY IN THE LIFE CAMPAIGN

Photography

Photography was an integral part of the Weight Watchers campaign with portraits of the members captured on each set. These images were used across social media platforms to go alongside the posted videos together with content for web banners, ads, and further promotional material.

BEHIND THE SCENES

Weight Watchers Freestyle CAMPAIGN

With our client acknowledging that our videos so far were performing with great success online, we looked into continuing our winning formula for Weight Watcher's New Year's campaign - their biggest and most important time of the year for attracting new members.