joule program explainer animation

Our client approached us with the need to create a program demo reel that exudes excitement in anticipation of a program launch.

We saw and seized the opportunity to combine thoughtfully curated stock footage with 3D motion tracking, rotoscoping, and UI elements to engage the audience in a high energy narrative.

Client: CMA Joule

Agency: Mediaplanet

Creative Direction: Coup D'état

Illustration: Coup D'état