the easipak program

Through this animated video series, our client needed to explain the nuances of a radiology subscription program to an audience of healthcare practitioners. 


 
 

Keeping the audience in mind, Coup D'état developed an artistic approach that creates a welcoming, warm tone. For greater impact, we leveraged advanced character animation techniques like head and body rigs. The result? Characters with more life.

 
 
 
 
 
 
 

Client: CMA Joule

Agency: Mediaplanet

Creative Direction: Coup D'état

Illustration: Coup D'état