adidas

DUALITY: Good vs evil, two sides of the same coin, this is what this brand spot for Adidas was all about. For out component, we were tasked with creating dynamic tattoo style elements that exemplified each side of this duality. (turns out the evil was far easier to illustrate)

In addition to hand drawing and animating each element, we were required to 3d track composite each animation into pre-existing footage for the spot to be complete

Below are some of our favourite individual elements we put into looping gif form

Additional aspects of this spot required the creation of VFX style shots of nebula and planet shots. some of these were ultimately un-used in the final spot.

Client: ADIDAS

VFX direction - LORM

3d motion tracking support - Dave Paterson

colourist - Stuart McLeod

Illustration - Lee James Ormerod

Animation: Coup d'état